Daniel Brackins is a communications and digital strategy leader with over 18 years and 40,000 hours of experience guiding Fortune 500 companies and executives.
He is recognized for applying behavioral science, persuasion, and social intelligence to campaigns that build trust, shape decisions, and deliver measurable results.
Over the course of his career, Brackins has led digital practices and crafted communications strategies at world-renowned global agencies, including Edelman, Syneos, and Interpublic Group (IPG), where he served as Senior Vice President of Digital and Integrated Media.
He has built Centers of Excellence, scaled teams across continents, and directed strategies for brands such as Novartis, Abbott, Pfizer, Genentech, Volkswagen, Belkin, Juniper, Shell, Volvo, and Netflix.
Beyond his corporate work, Brackins has consulted with political organizations and candidates, and advises leaders on the tradecraft of influence, persuasion, and behavioral strategy. His perspective draws on the lineage of propaganda, psychological operations, and modern communications science. He is also a co-author of Empathy and Understanding in Business with former FBI negotiator Chris Voss.
aniel Brackins is a communications and digital strategy leader with more than 18 years of experience guiding Fortune 500 companies.
He is recognized for applying behavioral science, persuasion, and social intelligence to campaigns that build trust, shape decisions, and deliver measurable results.
Over the course of his career, Brackins has led digital practices and crafted communications strategies at world-renowned global agencies, including Edelman, Syneos, and Interpublic Group (IPG), where he served as Senior Vice President of Digital and Integrated Media.
He has built Centers of Excellence, scaled teams across continents, and directed strategies for brands such as Novartis, Abbott, Pfizer, Genentech, Volkswagen, Belkin, Juniper, Shell, Volvo, and Netflix.
Beyond his corporate work, Brackins has consulted with political organizations and candidates, and advises leaders on the tradecraft of influence, persuasion, and behavioral strategy. His perspective draws on the lineage of propaganda, psychological operations, and modern communications science. He is also a co-author of Empathy and Understanding in Business with former FBI negotiator Chris Voss.
Daniel Brackins is a leading communications strategist who advises global brands, executives, and individuals on persuasion, influence, and behavioral science.